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... you missed an opportunity.

Clive

The only reason the client bought you in.

They want a business outcome.

They want value.

And because you're so keen to talk about game-changing technology, connected experiences, product sprints, digital transformation, and all the rest ... you missed an opportunity.

It was your chance to ask the business outcome question.

  • What do they hope to achieve with the game-changing technology?
  • What's possible for their customers with connected experiences?
  • What impact do product sprints have for them?
  • What's the main driver for digital transformation?

Mini-mission: This week apply outcome questions whenever you can.

Take this brief for example. What's your outcome from reading this?

The Influence Briefs

Clive

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