Skip to content

... you missed an opportunity.

Clive

The only reason the client bought you in.

They want a business outcome.

They want value.

And because you're so keen to talk about game-changing technology, connected experiences, product sprints, digital transformation, and all the rest ... you missed an opportunity.

It was your chance to ask the business outcome question.

  • What do they hope to achieve with the game-changing technology?
  • What's possible for their customers with connected experiences?
  • What impact do product sprints have for them?
  • What's the main driver for digital transformation?

Mini-mission: This week apply outcome questions whenever you can.

Take this brief for example. What's your outcome from reading this?

Sunday Dispatches

Clive

Related Posts

Members Public

Norway vs England

(The Real Match) Back in 1975 I had the honour of representing Northamptonshire Scouts at the Scout’s 14th Jamboree in Lillehammer, Norway. The event which hosted over 17,000 Scouts from almost 100 countries was held on the shores of Lake Mjøsa. The three biggest highlights for me. First,

Norway vs England
Members Public

Reframe! #21

3 things that made me think differently and why they matter. ❗This is the last Weekly Reframe for now. Taking a break from writing while I continue travelling. Enjoy. 1/ Notice There’s an art to complaining when you receive poor service. Recently, we went for Sunday lunch as a

Members Public

Reframe! #20

💡I was travelling this past week and for a few more days - so a very short and sweet email this week. Enjoy. 3 books that made me think differently. 1/ Notice The Zen of Listening by Rebecca Z Shafir Notice how much is going on in your head when you&