Skip to content

Superconnect by Richard Koch & Greg Lockwood

Clive
— 2 min read

Interesting book with some unexpected perspectives about networks and networking. Especially how the unlikely connections can lead to big things.

ISBN: 0349122318
Date Read: September 2013
How strongly I recommend it: 9/10

My conclusions — the directives

  1. Swap the delusion that we can control the world as individuals for the reality of creation, in collaboration with other people.
  2. There are three crucial ingredients of networks. Two types of links and the groups (hubs) in which we participate.
  3. Strong links, weak links. Strong links are with close friends, family, and daily contacts (workmates etc). Weak links are with acquaintances with whom we have rapport.
  4. A Hub is the junction of many weak and strong links. Hubs comprise groups of people collaborating for some common purpose. Some of the most important decisions in life are which hubs we become part of.
  5. More connections are less important than the right connections.
  6. Weak links connect otherwise isolated hubs or individuals, creating a tissue of interconnections which bind together society.
  7. There is an underlying structure of interrelationships so that a vast number of people and all the knowledge and possibilities they posses lie just beyond our immediate horizons.
  8. There are 'superconductors' who command hugely greater social sway than most other people. They benefit and spread benefits more than the rest of us.
  9. The more networks we can tap, even very loosely, the more likely we are to get what we want.
  10. "Some of the people you think will not be able to help you in any way know people who can help you in ways you cannot believe.
  11. The power of periphery is enormous, so the larger our periphery - the wider the range of diverse worlds we can enter - the greater will be our potential insight.
  12. Deliberately cultivate many more weak links, windows into new worlds.
  13. Superconductors have a large (hundreds) numbers of friendly acquaintances. The vast number are weak links. There is limited time to cultivate each contact. Paradoxically this dictates a reasonably high level of trust and cordiality.
  14. Friendly acquaintanceship is a skill that improves with practice.
  15. Figure out how to find new characters to whom you are drawn, and talk for a few minutes. Be self-aware - appear open and approachable.

There's a lot more in this book. But the notes above should give you a flavour.

The Influence Briefs

Related Posts

Members Public

Talking too much

I was in a meeting once where I said a lot. Frankly… I just talked too much. Good points. Clear insights. People nodding (off). Afterwards, my boss pulled me to one side and said, “You didn’t hear half of what the client said, did you?” She was right. I’

Members Public

The deluxe service

If you’ve stayed at a posh hotel you may already know about the deluxe services that are available … if you have enough money. And, I’m not talking about a bigger room and well-stocked the mini-bar. That’s nice but with the deluxe service comes a suite

Members Public

What did you try this week that's different?

Just take a moment to answer this question. What did you try this week that's different? And I'm not meaning eating Hákarl (although kudos if you did). I'm meaning a different way to have impact or influence. Most candidates applying for coaching haven'