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Ghostbusters positioning.

Clive

How well-known are you? For what you want to be known for.

Try the Ghostbusters test.

A client wants advice in your arena. Who they gonna call?

The Influence Briefs

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Talking too much

I was in a meeting once where I said a lot. Frankly… I just talked too much. Good points. Clear insights. People nodding (off). Afterwards, my boss pulled me to one side and said, “You didn’t hear half of what the client said, did you?” She was right. I’

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The deluxe service

If you’ve stayed at a posh hotel you may already know about the deluxe services that are available … if you have enough money. And, I’m not talking about a bigger room and well-stocked the mini-bar. That’s nice but with the deluxe service comes a suite

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What did you try this week that's different?

Just take a moment to answer this question. What did you try this week that's different? And I'm not meaning eating Hákarl (although kudos if you did). I'm meaning a different way to have impact or influence. Most candidates applying for coaching haven'