Why Your Content Isn’t Creating Demand...
Why Your Content Isn’t Creating Demand (and What To Do Instead) Your content is sharp, consistent, and leading edge. But it’s not getting the results you want. And you're pouring more time, effort and money into that marketing black hole. The real problem? A misunderstanding of
I still remember my first formal sales training.
I still remember my first formal sales training. New frameworks. New language. A clear picture of what “good” looked like. It felt like I had answers. But when the real world showed up. Messy clients, executives who wouldn’t commit, deals that didn’t fit the textbook. And I realised
Ever notice how “experts” wrap their advice in research…
Ever notice how “experts” wrap their advice in research… But that advice always leads to their paid product? Wierd! They drop big brand names to boost credibility. Cherry-pick examples to fit their narrative. And call it “thought leadership.” But show you no data. No real proof. It's
Consistency is your underrated asset.
Consistency is your underrated asset. And it doesn’t come from motivation. It's the core of an elite performer's identity. Motivation says: “I feel like it today.” Identity says: - This is who I am. - This is what I do daily. - Even when I don’t feel
5 ways to sharpen your consulting with AI.
5 ways to sharpen your consulting with AI. There’s a lot of talk about AI in consulting. But not much guidance on how to use it 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 commoditising your thinking. Here are 5 practical ways you can adopt today to make AI augment - not substitute - your craft as a consultant.
Mistakes consulting firms make when struggling to grow.
Mistakes consulting firms make when struggling to grow: 1/ Sheep dip sales training. 2/ Superstar rainmaker + Rolodex. Both burn time and cash. The outcome? Predictable. The experience? Disappointing. With sheep dipping, remember … Not everyone wants to sell. And that senior hire? Often misaligned, expensive, and gone in 18 months. Meanwhile,
The things I’m learning about ‘expert’ posts that show their bias.
The things I’m learning about ‘expert’ posts that show their bias. Did you notice how many experts use ‘research’ to justify a position … and then frame their paid work as the solution to the problem the research suggests. But they never reveal the actual data or analysis techniques used.
I descend from boatmen...
I descend from boatmen, the ones who worked the canals and carried coal through the heart of Britain. When I was a kid, my Grandad used to point out the old brick tunnels taking the waterway through hills. He’d comment, “They built these to last longer than they did.
I’ve noticed most consultants don’t sell.And in reality … that’s okay.
I’ve noticed most consultants don’t sell. And in reality … that’s okay. But, that being true, it makes sense to invest more in those who do. That’s something I see less often. Let’s look at the maths. The Pareto principle suggests 80% of outcomes come from
Stop selling promises you can’t control.
Stop selling promises you can’t control. That’s the trap some aspiring Growth Leaders fall into. You’re not running the client’s business. You can't guarantee profit, market share, or cost savings. Those outcomes depend on too many of client-side variables. Here’s what elite