Why Buyers Lie (and Why We Let Them).

Why Buyers Lie (and Why We Let Them)

Let’s be honest.
If you’ve spent any real time in sales, you’ve heard all the classics:

“We’re still reviewing.”
“The timing’s not right.”
“Let’s circle back next quarter.”

They sound polite. Reasonable. Professional.
But most of the time, they’re not true.

They’re soft passes. Delays.
Evasive maneuvers dressed up in business speak.
And here's the uncomfortable truth:

Buyers lie.
(Procurement pros—no hard feelings. You know it happens.)

But here’s the twist we let them, we actually trained them to do it:

We follow up endlessly.
We make
feel like betrayal.
We act like every “maybe” is a victory

... when it’s often a slow-motion rejection.

So buyers dodge, delay, and deflect.
Not because they’re evil ... but because it’s easier.
More comfortable. Less messy.

We created a game where truth doesn’t pay.
But we don’t have to keep playing it.

What if we sold in a way that made honesty the default?
What if we created space where buyers didn’t feel like they had to lie?

That won’t win every deal.
But it’ll win more of the right ones.
And save you from chasing ghosts.

Because once you’ve heard enough of these,
you start to recognise them for what they are ...
now read the carousel for the 7 most popular lies buyers tell.

#microblog11
🚢 30/30