I’ve had a couple of coaching opportunities recently that reminded me of something important.

I’ve had a couple of coaching opportunities recently that reminded me of something important.

H U N G E R

Both the people I spoke with had it, which makes my job as a coach easier (and more enjoyable). So much so that is my number one qualifying condition I look for before taking someone on as a client.

You see, I’ve found there are a lot of very smart people … with mediocre ambitions.

Or more accurately: they talk an impressive game about ambition, but when it's time to do the hard work, it evaporates.

There are plenty of excuses - what I like to call excusitis.

But the real missing ingredient is hunger.

Without exception, the clients who multiplied their revenue, elevated their roles, or expanded their influence had one thing in common: they were genuinely hungry.

So many other elements radiate from it:

- Courage
- Determination
- Resilience

All stem from hunger.

But for some people, the moment they hit a comfortable income, that hunger quietly gives way to satisfaction and they settle - often long before they’re close to their potential. Which is fine, as long as they don’t try to fool themselves (and others) that they still want to grow.

That's something worth thinking about.