Skip to content

Why I Killed the Lecture in My Consultative Sales Programs.

Clive Griffiths
Clive Griffiths

Why I Killed the Lecture in My Consultative Sales Programs
And What Happened Next

Most training is still stuck in the “listen, then leave” model.
The sage on the stage trainer - performing.
Delegates - listening passively.

I flipped the model.
Assign active pre-work.
Run interactive workshops.

All working on real-life situations.

Pre-work includes:
↳ videos and reading assignments.
↳ a “mini-mission” challenge.
↳ prompts and work canvases.

The live workshops. Not a lecture:
↳ a thinking lab.
↳ peer feedback.
↳ applied learning.

And my role?
Not the sage,
a sparring partner.

The result: better thinking and consultants who use what they learn.

I asked myself, would I rather teach or transform?
You can tell want my answer was.

If you're flipping your learning model - or thinking about it - I'd love to hear how.

LinkedIn PostsLI-2025

Related Posts

Members Public

Proposing value, not activity.

What inspired yesterday’s post about value? Well... I’d just been reading a proposal. Actually it was more like a situation diagnosis report and statement of work with a price at the end. Nothing like the investment business case it needed to be. That's something I’ve

Proposing value, not activity.
Members Public

Structural Tension

What inspired yesterday's post? It's great when your LinkedIn post gets some interaction. People not just saying "attaboy" but adding and deepening the dialogue. Thanks to those who took time and did. Here's some background. Perhaps explaining why it's difficult

Structural Tension
Members Public

The part-time, poor relation.

In the majority of consulting firms the people who do the work are the ones who have to sell it too. That dual role creates an advantage and a tension. The advantages The advantages make consultants attractive to clients. Insights based on experience. The consultant can talk about the reality

The part-time, poor relation.