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Most consultants are great at what they do.They’re not so great at selling what they do.

Clive Griffiths
Clive Griffiths
— 1 min read

Most consultants are great at what they do.
They’re not so great at selling what they do.

They wait for inbound.
They avoid follow-ups.
They tell themselves:

“I’m just not a natural at business development.”

I meet a lot of people like this.

A few years ago, I mentored an expert who did great work … but blended in.
They didn’t need a new sales script ... they needed a shift in mindset.

I showed them how top performers don't pitch,
just consult within a sales process.

That flipped a switch.

We then tested 3 simple habits:

⇥ Reconnect with past clients + colleagues.
⇥ Commit to a weekly routine reaching out to ideal clients.
⇥ Host mini workshops to co-create with peers and prospects.

Within a few months, they weren't just doing great work.
They were leading conversations, building pipeline, and landing projects.
And not a pitch deck in sight!

It’s not a magic. It’s momentum.
And it starts with small consistent actions.

What’s one small action you can take this week to build your business?

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