Samantha McKenna on LinkedIn personal brand building.

I finally listened to Samantha McKenna on LinkedIn personal brand building.

Samantha is the founder of #samsales consulting. She is an expert in sales, LinkedIn, and pipeline generation.

I found lots of ideas here for anyone wanting to upgrade their LinkedIn game. I found the ones about engaging as well as posting most useful. That’s something I need to focus on.

Here are few of my high-level notes:

1️⃣⇥ Post consistently and creatively.
↳ Regular, engaging posts keep your audience active and aware.
↳ Mix professional insights with personal stories.

2️⃣⇥ Engage with comments and create conversations.
↳ Engagement signals your content’s value to the algorithm.
↳ Respond to comments and ask follow-up questions.

3️⃣⇥ Use engagement to build relationships.
↳ Engagement with others' content = visibility and deeper relationships.
↳ Comment on key influencer posts with valuable insights or questions.

4️⃣⇥ Nurture connections with follow-up.
↳ Consistent, non-sales follow-ups keep you top of mind for opportunities.
↳ Over time use a “Been a While” value campaign with new connections.

5️⃣⇥ Analyse post performance and adjust.
↳ Metrics help you understand what your audience wants more of.
↳ Regularly review likes, comments, and impressions on your posts.

Get your Front Row seat for this and #samsales 24 other videos here:

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