Stop talking about methodology and service.
Start talking about the client's business issues.
Why?
Because C-Level executives live and breathe their business.
They're not interested in your pitch or process. They want to talk about results and value.
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Sunday walk. Fresh air. Silence. Feeling. Noticing. Wellbeing.
“ … all of us hold on tightly to many things we don’t really have.” This line from Patrick Rhone’s book - This Could Help - got me thinking about our attitudes toward pipelines, relationships, and services.
I love it when there's a seemingly Unreasonable Agenda. The Apple Think Different campaign epitomised this. Just look at the change makers: Albert Einstein: Questioned absolute space-time. Bob Dylan: Reimagined song meanings poetically. Martin Luther King Jr.: Envisioned equality beyond segregation. Richard Branson: Ignored business conventions fearlessly.