Stop pitching your add-on services to existing clients.
Instead, here's a much better way to position your work ... and show your value in the process.
Educate the client, so they understand the critical challenges they'll face soon.
Then talk through potential solutions they might want to consider.
That's it.
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Sunday walk. Fresh air. Silence. Feeling. Noticing. Wellbeing.
“ … all of us hold on tightly to many things we don’t really have.” This line from Patrick Rhone’s book - This Could Help - got me thinking about our attitudes toward pipelines, relationships, and services.
I love it when there's a seemingly Unreasonable Agenda. The Apple Think Different campaign epitomised this. Just look at the change makers: Albert Einstein: Questioned absolute space-time. Bob Dylan: Reimagined song meanings poetically. Martin Luther King Jr.: Envisioned equality beyond segregation. Richard Branson: Ignored business conventions fearlessly.