Consulting is a relationship business.
Especially if you're going after bigger projects.
Which can mean a smaller number of deals a year.
So, I'm curious why ...
under those conditions ...
we still resort to high-volume marketing.
Your thoughts on other options ...
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What inspired yesterday’s post about value? Well... I’d just been reading a proposal. Actually it was more like a situation diagnosis report and statement of work with a price at the end. Nothing like the investment business case it needed to be. That's something I’ve
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