Consulting is a relationship business.
Especially if you're going after bigger projects.
Which can mean a smaller number of deals a year.
So, I'm curious why ...
under those conditions ...
we still resort to high-volume marketing.
Your thoughts on other options ...
Join the newsletter to receive the latest updates in your inbox.
Sunday walk. Fresh air. Silence. Feeling. Noticing. Wellbeing.
“ … all of us hold on tightly to many things we don’t really have.” This line from Patrick Rhone’s book - This Could Help - got me thinking about our attitudes toward pipelines, relationships, and services.
I love it when there's a seemingly Unreasonable Agenda. The Apple Think Different campaign epitomised this. Just look at the change makers: Albert Einstein: Questioned absolute space-time. Bob Dylan: Reimagined song meanings poetically. Martin Luther King Jr.: Envisioned equality beyond segregation. Richard Branson: Ignored business conventions fearlessly.